We came up with the idea of 'Academia', which was a magazine for St Andrews students that enjoy their studying and are very much for the academic side of school rather than the social aspect.
They will not be considered the most popular people at school, and they may be bullied alot. The readers spend most of their time studying rather than going out, so even though they may be doing extremely well in school, they won't have a lot of friends.
Academia would be a guide to school for them. For example, telling how to stop themselves from being bullied and how to get that gorgeous girl that they've fancied for ages. It would be aimed at mainly boys, aged 11 - 16.
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