The black and white colour scheme is plain and simple. The name of the magazine is onamatopoeic and is the sound of when a power chord is played on an electric guitar. This tells you immediately what kind of music this magazine features.
Most people say that when they read something that is all in capital letters, the voice in their head reads it as someone shouting rather than speaking. Kerrang features music that must be played loud and the people who create the music are loud people who are very confident about themselves and don't really care what other people think.
Alot of rockstars are known for smashing up their equipment after a big gig, and this is why the writing is cracked. It shows the 'destructive' side to the music and the energy and sometimes anger that goes into creating the music.
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